iPhone 18 to be more affordable and less premium than previous models

Apple is set to change the hierarchy of its smartphones with the upcoming iPhone 18. Leaks suggest that the Pro models, including the iPhone 18 Pro, Pro Max, and the anticipated iPhone Fold, will launch first. The standard version is expected to follow in a second phase, with manufacturing adjustments to reduce costs. The main reason cited is the rising expense of components like DRAM and NAND Flash, which are increasing production costs and forcing Apple to rethink margins and materials.

From leaks in China, it appears the iPhone 18 base will lose its premium status, moving closer to a lower-tier device. The information indicates Apple will simplify production by using the same assembly line for both models, aiming to cut expenses and speed up the launch. This could make the iPhone 18 base resemble more the iPhone 18e, with design and internal changes.

External modifications are also mentioned, such as the possible removal of the dual-camera setup on the base model, which might be replaced with a single rear camera. The strategy aims to offer a more affordable phone with lower performance and quality compared to previous generations, but still aligned with current pricing trends.

This move reflects Apple's intent to compete in an increasingly crowded market, where cost reduction could be key to maintaining market share. Enthusiasts and experts await further details, hoping the differentiation between models becomes even clearer in upcoming announcements.